发布时间:2021-07-05
Expansion of the terminal market not only directly affects the development of the entire electronic information industry, but also has important significance for the development of information technology, the transformation of traditional industries, the improvement of modern equipment levels, and the promotion of scientific and technological progress. Youle terminal experts put forward the following suggestions:
1. Clear the target market, SWOT the target market's users, uses, product features, price points, user needs and preferences;
2. Determine the market segment where the terminal products are located, and make a judgment on the total demand, market capacity and prospects of the overall terminal market in China;
3. Identify the main competitors, understand their market positioning, product characteristics, product market pricing, marketing models, marketing networks, marketing methods, etc., and conduct in-depth research and analysis on competitors;
4. Put forward market positioning and market entry strategies, and put forward feasibility suggestions for investment and cooperation requirements.
The above four points have a long-term impact on the expansion of the terminal market, and they are also a long-term strategic plan!
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